O Valor do Capital Intelectual da Apple Inc., segundo o Método de Andriessen (2004) em 31 de Dezembro de 2020
DOI:
https://doi.org/10.14571/brajets.v15.nse2.128-140Palavras-chave:
Capital Intelectual, Competências NuclearesResumo
Este trabalho tem como objetivo conhecer quanto vale o capital intelectual da APPLE INC, no dia 31 de dezembro de 2020, de acordo com o método de ANDRIESSEN (2004). Trata-se de um método integrado que de uma forma projetiva, permite conhecer neste caso em USD o referido valor. O valor encontrado foi de 785396 milhões de USD. Associado a este valor encontram-se definidas 3 competências nucleares: Desenho e Desenvolvimento de Hardware e Software (Competência Nuclear 1, com o valor de 409058 milhões de USD), Acessórios Diversos (Competência Nuclear 2, com o valor de 175575 milhões de USD) e Serviços Tecnológicos (Competência Nuclear 3, com o valor de 200763 milhões de USD). Trata-se de um método que é, sobretudo, mais indicado para implementar no caso de empresas pertencentes ao setor tecnológico onde a alta tecnologia tem um maior relevo oriundo da existência e utilização do capital intelectual altamente qualificado. No caso da APPLE INC, constata-se que ele surge fortemente associado à existência da inovação particularmente visível no caso de meios de (tele)comunicação (computadores, tablets, telemóveis) bem como acessórios e serviços conexos. A maçã, conclui-se, está longe de aparecer trincada. Pelo contrário, deve aparecer inteira.Referências
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